It seems
that there is some good news in 2013 concerning Call Me Dave and Wee Eck’s puritanical
campaign against alcohol and its perceived blight on society. The Scotch Whisky
Association has already filed a formal complaint to the European Commission
over plans for minimum pricing and they, along with other trade bodies, will
shortly argue their case in the Court of Sessions.
Now the Wine
& Spirit Association is leading a campaign to get the public on board in
opposing minimum pricing. Something which is, after all, in their own best
interests. The campaign will take the form of PR and radio spots highlighting
how the measure is out of touch with the current economic climate and how it
will affect the poorest hardest of all.
There will also
be a website-going live on Tuesday-that will feature a calculator to
demonstrate how minimum pricing will impact on the drinks people buy. This is
just the sort of organised action that is required and it’s good to see the
likes of Asda, Morrisons and Diageo etc get together in this way. It may be a
long fight, but getting the public onside is a good place to start.
One glaring name
is shamefully absent from the campaign: CAMRA. Sadly, instead of leading the
assault on the barricade of minimum pricing, they seem content to shelter
behind it.
2 comments:
As an active CAMRA member, I agree entirely. I recently received an e-mail about motions to the CAMRA AGM, which I'll be attending; perhaps minimum pricing might be a good topic.
Shelter behind it? Looks to me that the beards actively support it.
I hope active members like Nev can knock some sense into them.
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