Thursday, 9 January 2014
Blubber In Your Beer
A row worthy of our very own Brewdog has erupted over in Iceland with the news that brewer Brugghús Steðja (no, I don’t know how to pronounce it either) plan to market a beer containing whale meal. The 5.3% beer, brewed in conjunction with whaling company Hvalur, is being launched to coincide with the Icelandic mid-winter festival of Torrablst (Thorrablot) which is held in honour of everyone’s favourite Norse superhero, Thor.
The brewery, however, seems unperturbed by the furore surrounding the launch. Its owner, Dabjartur Arilmusson, stated: ‘This is a unique beer, brewed in collaboration with Hvalur. Whale beer will include, among other things, whale meal.’ Somewhat bizarrely he also claimed that it was a very healthy drink as whale fat is high in protein and very low in fat and the beer will contain no added sugar. A little bit like normal beer, then?
So an ecological unfriendly beer or one that “people will be true Vikings drinking it”?
Written at Port Street Beer House
Drink: Magic Rock Ringmaster