Where will it all end? That’s what consumers were left wondering today after the latest shock announcement. Economy down the toilet, rising unemployment, astronomical beer taxation and now this. Yes, the makers of nostalgic-friendly Sherbet Fountain are abandoning its traditional paper packaging.
Sherbet Fountain has been helping keep children (and adults), nourished since 1925. How many generations have faced the same age old conundrum-how to extract the fizzy concoction from a soggy tube with the (usually stale) liquorice straw. Now a plastic resealable tube is to be introduced as “customers wanted a more hygienic pack that can also be resealed.” Now call me sceptical, but were they really inundated with letters from children demanding more hygienic packaging? I don’t think so.
Of course some will see this as merely the latest attack on the cornerstones of British greatness. Frankly, the writing was on the wall when ethically-challenged Nestle callously abandoned years of culture and sensibility and introduced the ridiculous Smarties “hexatube.” And what is the Culture Secretary doing about all this? Nothing.