They claim it’s aimed at getting people to take the cheap, plentiful Pollack seriously as an alternative to the endangered cod. But it ain’t just the fish that smells here. I see a marketing gimmick and free publicity. There is a reason why it’s cheap and plentiful-it isn’t as good as cod, or haddock, in my opinion. And selling it by its French name is simply wrong. I say bring on round three of the Cod Wars. Anyway, you can now get sustainable Atlantic cod and there’s plenty of Pacific cod around as well.
Pollack as Colin? Je crois que non!