Tuesday, 26 May 2009
When Is A Handpull Not A Handpull?
Traditionalists are bemoaning the launch of the new font for Wells and Young’s Bombardier brand. They claim it’s a sell out to the modern Smooth brigade, and a betrayal of the handpull as the symbol of cask. Wells and Young claim that innovation in cask beer has been too slow and that the new look will enable Bombardier to compete with the large lager fonts. Anything that may help increase cask sales is to be welcomed and if that’s a foot high font, then so be it. One problem I do foresee, however, is with the free trade, which must account for a lot of sales. Will pubs that are only taking Bombardier as a guest really want, or even be able to manage, such a large presence on the bar?