It's A Numbers Game
One rather clever Camra member has forced the Advertising Standards Authority to withdraw an advert for the Axe The Tax campaign. The advert, which featured prominently in Camra’s newsletter What’s Brewing, claimed that “the Chancellor takes 33% of a pint of beer”.
However, this figure of 33% is wholly inaccurate and so the advert, in its current form, has been banned as misleading. The rather amusing fact is that 33% is actually too LOW a figure. As the ASA points out, this only represents alcohol duty plus VAT. Factor in other tax burdens that the beer industry pays and the real figure is 39%. A more accurate (but more depressing!) version of the ad will be launched shortly.