According to GK: “A beer dedicated to London is of course a great pull for the city’s many tourists and visitors here on business. Britain’s cask beer is renowned the world over - it’s the jewel in London’s crown that everyone wants to experience.” Cask ale might be the jewel in London’s crown, but is GK that jewel?
I mean, who in their right mind would come to London and drink solely/mainly Greene King beers? Plenty hope GK, as they are using the launch to promote their new Capital Cask Ale Trail. Participants will get a stamp every time they buy a GK beer and will count towards a lovely GK t-shirt. Sounds like beer torture to me. We do have a Northern equivalent, though; it’s called the JW Lees passport scheme.
Live long and prosper. I’m off for some sub 5% Outstanding beers.