One For The Ladies
Women in Manchester are set to become the latest guinea pigs in the battle to corner the “femALE” drinks market. It’s Carlsberg’s turn to launch a beer aimed squarely at the ladies. So, for the next 12 weeks, a number of bars will be trialling Eve, a 3.1% lightly sparkling beer that is described as being somewhere between a lager and am RTD (ready to drink) product. It will be available in two flavours, passion fruit or lychee.
Apparently, (yet again), there is a growing demand for these products. Apparently, there is nothing on the market that satisfies the designated demographics parameters. Apparently, what’s required is a light, sophisticated alternative. This 3.1% light, sophisticated alternative is brewed with the finest malt and, er, rice. Sounds a bit like dog beer to me.