Apparently, (yet again), there is a growing demand for these products. Apparently, there is nothing on the market that satisfies the designated demographics parameters. Apparently, what’s required is a light, sophisticated alternative. This 3.1% light, sophisticated alternative is brewed with the finest malt and, er, rice. Sounds a bit like dog beer to me.
Friday, 14 August 2009
One For The Ladies
Women in Manchester are set to become the latest guinea pigs in the battle to corner the “femALE” drinks market. It’s Carlsberg’s turn to launch a beer aimed squarely at the ladies. So, for the next 12 weeks, a number of bars will be trialling Eve, a 3.1% lightly sparkling beer that is described as being somewhere between a lager and am RTD (ready to drink) product. It will be available in two flavours, passion fruit or lychee.