One For The Ladies

Women in Manchester are set to become the latest guinea pigs in the battle to corner the “femALE” drinks market. It’s Carlsberg’s turn to launch a beer aimed squarely at the ladies. So, for the next 12 weeks, a number of bars will be trialling Eve, a 3.1% lightly sparkling beer that is described as being somewhere between a lager and am RTD (ready to drink) product. It will be available in two flavours, passion fruit or lychee.

Apparently, (yet again), there is a growing demand for these products. Apparently, there is nothing on the market that satisfies the designated demographics parameters. Apparently, what’s required is a light, sophisticated alternative. This 3.1% light, sophisticated alternative is brewed with the finest malt and, er, rice. Sounds a bit like dog beer to me.

Comments

Paul said…
Eugh!

So it's not really a beer then is it? Also, why is the beer so weak at 3.1%? They afraid of Alcohol Concern or something?! The mixture sounds disgusting.
14 August 2009 at 11:00
Tandleman said…
Call me Cassandra if you like, but it will bomb.
14 August 2009 at 15:42
Bailey said…
Bloody awful branding.

And Lychees!? I despair.
14 August 2009 at 17:48
Paul Garrard said…
These sort of beers are just so insulting!
14 August 2009 at 22:08
Penny said…
These beers are insulting to women. As if we need some "special" kind of drink, when it's simply a case of finding one of the infinite varieties that suits your palate. Obviously they've never heard of golden Belgium ales etc.

And 3.1% is for girls, not women!
15 August 2009 at 08:08
Paul said…
Who are golden ales aimed at if not women?
15 August 2009 at 09:44
TIW said…
If there's a demand for passion fruit flavour 'beer' I'll eat my scooter.
19 August 2009 at 22:52
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