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Manchester, United Kingdom
Tyson is a beer hound and cheese addict living in the beery metropolis paradise known as Manchester
If the people are buying tears, I'll be rich someday, Ma

Tuesday, 2 March 2010

Tetley Gone For A Burton

So the secret is finally out. Tetley cask will now be produced by that great Yorkshire brewer, Marston’s. So much for keeping the brand in its native Yorkshire. Or perhaps, Carlsberg, being foreign Johnny types, simply mistook the Midlands for Emmerdale country? Ironically, it’s only the smoothflow that will continue to be brewed in Yorkshire.

Yes, Tetley Smoothflow will continue to fly the flag for Yorkshire and the great Tetley tradition. It will be brewed at Molson Coors’ plant in Tadcaster. Why? Well according to Andy Hume, Carlsberg’s Leeds brewery director, this is " to ensure that Tetley’s drinkers continue to enjoy the same great tasting, quality beer”. Say what???

12 comments:

Cooking Lager said...

Why not judge the move after you've tasted the beer? It might get better. It might not, but it might.

TIW said...

I doubt it. To be fair, Tetley Cask is a shadow of the pint it was up to the late 80s. What happened then, I dunno. Or maybe it's just my tastebuds getting older. Anyway, that's not really the point. The real stuff moving out of Yorkshire ain't right.

Yorkshire Lad said...

This is a sickening betrayal of Tetley's and its workers. Crapsberg have drained the life out of Leeds and the loyal workforce and now expect us to forget Tetley's ever came from Leeds.

Stuart said...

What is the value of Tetley's as a brand once removed from Yorkshire? Answer=nothing.

RedNev said...

TIW: In my opinion, Tetley's quality went down when they closed the Warrington brewery and moved all production to Leeds. I thought the beer was worse than what had been produced by either brewery previously.

Yorkshire Lad: I can understand how you feel. We Merseysiders felt the same way when our beloved Higsons was moved first to Sheffield, and then to County Durham. Whitbread was the culprit then.

Cooking Lager said...

Whats the best thing to come out of Yorkshire?

The M62

Spoken as a Lancastrian.

Paul Metcalfe said...

It's not actually about whether the beer will be better at Marstons. It may be,but I highly doubt it. It's about provenance. Warrington was an off shoot from Leeds and that's where Tetley's comes from and belongs. Take that away and it's nothing and will soon die off.

Anonymous said...

Tetley's was always shit anyway.

tom said...

Surely if the beer is still as good,or even better, that is the main thing? Personally I won't be turning my nose up just becuase its brewed elsewhere.

Fred Truman's Ghost said...

Will they change the advertising to Tetley's Bitter, Pride of Staffordshire?

RedNev said...

Anon: why be anonymous to say not much really? Hardly worth the effort. I've denounced Tetley bitter as rubbish at the CAMRA conference and been booed to my face, and I'm still alive, so what are you hiding behind anonymity for?

Tom: you're right. We need to judge the quality of the beer after it has moved and settled in. The problem is that beers moved by big brewers are almost always worse. Let's hope this is an exception.

Mark Tattersall said...

I hope everyone will support today's march and the ongoing fight to keep Tetley's out of Birmingham. As has been noted, once a major player such as Tetley's moves from its roots, it soon becomes just another beer. Then we will have Crapsberg saying "there is no demand2 and delisting it.