Let the Children Speak

Figures published today reveal that 10 and 11 year olds are more familiar with beer brands than cake and other snacks. A study of 400 children showed that 79% correctly identified Carlsberg as an alcoholic drink, compared to only 74% who knew Ben & Jerry’s was an ice cream brand. 
Even worse, only a measly 41% picked out Mr Kipling as makers of exceedingly fine cakes. This is in stark contrast with the 79% who recognised the Smirnoff logo and the 75% who recognised the characters from the Fosters adverts.

A spokesman for puritanical, fake-charity Alcohol Concern, who commissioned the research, wagged his finger and prophesised the end of all days. Or something very like that.

Frankly, though, I am shocked by this research. Where are the Mild and Bitters? Real ale doesn’t seem to figure at all. And what, no Brewdog?  At that age, I knew all the local brewers and the ABV of all their products. Where did it all start to go so wrong?


Ed said…
Don't give them ideas or they'll be handing out beer to primary school children as their next publicity stunt.
RedNev said…
As it says in Psalms 8:2, "Out of the mouths of babes and sucklings ..."
Tyson said…
I won't rest until they bring back George, the Hofmeister bear.

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